Packaging markets have faced unprecedented volatility, with paper and board manufacturers experiencing surging demand during COVID-19, followed by an energy crisis and de-stocking effects. As we enter the second half of 2024, the industry shows signs of recovery. This article explores the ongoing challenges, including cost pressures, sustainability concerns, and the competitive landscape between paper and plastic packaging.
We consumers face different packaging materials and solutions daily. Europeans consume on average nearly three times their body weight in packaging per annum. Packaging steers our consumption decisions, consciously or subconsciously, and makes our lives more convenient. Packaging is a central element of nearly all businesses: bundling services into sales packages, protecting consumer goods, transporting items to other markets. We asked three of our experts at Vision Hunters what they perceive as the most exciting developments in the field of packaging at the moment.